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Follow your Passion

Posted on April 26 2018

So, you’ve seen the brand and you’ve seen the products but who are the people behind SA’s newest and hippest pet accessories brand?

At first, we thought we’d keep ourselves in the background but the more we speak to our customers, the more we are told that it is in fact our passion as business and pet owners that makes them excited about the Urbanpaws idea as well as SA’s growing pet industry.

The Story Of Us 

So please let us introduce ourselves.

I’m Lara, a Woodstock local, a coffee fiend and a speed-reader of note. I have two shmushy-faced English bulldogs and two ginger cats. I am a trained graphic designer but my working life has been spent in retail, having worked for some of the country’s largest retail stores as well as for the current leader in online fashion. My dream was always to own my own business and carve out a space in an untapped market. Retail is not for sissies and after almost 15 years in the business, it was time for me to take a break and find my own path. Having 2 English bulldogs is a serious commitment as many other bulldog owners will tell you and I just couldn’t seem to find the right product for them and me as a pet owner, so I started shopping online in America and Europe and everything clicked at once; here was the gap in the market and I would be working my dream job, creating and sourcing the best products for me and my babies. I just needed a partner; a like-minded (pet obsessed) person to create a dream team to bring this vision to life!…

And I am Rebecca, I live near the sea, love cooking Asian food and have two naughty Boston terriers and two mustached tuxedo cats. My background is in design and sourcing and I love being a part of Cape Town’s vibrant design industry. I worked in the manic film business for 13 years doing set design and sourcing. I then moved on to interior design and decorating. While it was interesting, challenging and I enjoyed recreating spaces, I still did not feel like I had found my true passion. It took me a really long time to realise that I’d become a proper “Dog-mom”, I spoil my furkids and I wanted more for them in terms of beds and accessories. When Lara approached me with an idea it was easy to find the motivation to build what is now an exciting new business.

Beautiful Design meets Function

And so, the idea of Urbanpaws was born out of a shared passion and a desire to find differentiated pet products. In terms of style, we love bold and fresh design and were inspired by the bright prints of our 80’s childhoods and the contemporary spaces that we live in today. Throw in some African born passion and colour and we have what is the base of our pet bed range. Our beds were designed by ourselves & made right here in Cape Town. We took what we knew our pooches would want in comfort and size and blended it with what we wanted in style and décor.

In terms of function we knew that the South African pet market has been slightly traditional and doesn’t offer the customer a broad enough range of items. We want to shake things up and push the industry into a new age. Our goal is to stock what other do not. We search the globe for fresh, interesting and environmentally and pet friendly items that will make your pet’s life better. Already we exclusively distribute Hownd, an ethical, 100% vegan grooming range from the UK that is impressing customers and professional groomers alike.

Thank you to all our amazing customers – we could not have launched our business without the support of fellow pet obsessives like yourselves. Keep an eye on Urbanpaws, we have a lot of exciting plans for the future!